culture 
transforms 
communities 

Partner with us to create positive change in your community.

At Ulrich Consulting, we forge client relationships built on trust, integrity, and a shared commitment to success, partnering with you to build stronger and more connected, inclusive and creative communities.

  • Ulrich Consulting is on a mission to help small and medium-sized cultural institutions like yours to cultivate the relationships and resources they need to thrive and inspire creativity, strengthen social and cultural connections, and create inclusive change in their communities.

    Inclusivity, diversity, equity and accessibility (IDEA) play a vital role in harnessing the power of community-based collaboration and innovation. By embracing these principles, we can create a culture that not only generates groundbreaking ideas but also ensures that everyone has a seat at the table and has an equal opportunity to contribute. It becomes fundamental to how cultural organizations fulfill their mission to society.

    Equipping you for success begins with a strategic masterplan for growth and development that enables your organization to make meaningful, long-term, sustainable impacts.

    Our process begins with digging deep to understand what a community values about arts, culture, heritage and place to create a plan that’s rich in storytelling, allowing residents and visitors alike to connect authentically with the culture and true - and often untold - story of a place.

Our core belief is that cultural organizations, no matter what their size, have the power to affect real change in the communities they serve — to create stronger, more inclusive and creatively-connected communities in which everyone is given the opportunity to contribute in ways that are meaningful to them.

Our services

Our services are designed to support and strengthen your organization to create sustainable and lasting impacts. We provide a range of professional services, programs, and publications to ensure your organization achieves maximum results.

  • Planning and Development

    Cultural organizations thrive by utilizing roadmaps that steer strategic, operational, and programming decision-making. Our planning and development services are fundamental to supporting cultural organizations.

  • Visitor Experience

    Our visitor and audience strategies will foster community engagement and support, create deeper visitor connections and meaningful interactions, and drive brand recognition and revenues.

  • Placemaking and Heritage

    Cultural organizations are vital community hubs, fostering belonging and understanding by exploring local richness, connecting residents and visitors to their unique community identity.

  • Digitial Transformation

    By leveraging emerging technologies and digital trends, we help you reach new audiences, foster community engagement and create impactful cultural experiences for the digital age.

Our team


With our diverse skillsets, professional experience and well-honed
|sector knowledge, our team of community-builders is well-positioned to equip your organization with tools and resources needed to create true community transformation.

  • Ronald Ulrich

    PRINCIPAL CONSULTANT

    Ron has spent the last 27 years serving in executive roles, collaborating with small and medium-sized museums, art galleries, and community organizations.

  • Alyssa Berry

    ASSOCIATE CONSULTANT

    Alyssa Berry is a seasoned strategic communicator with over 20 years of experience in tourism, culture and government,

  • Jeanie Gartly

    ASSOCIATE CONSULTANT

    Jeanie Gartly has evolved 30 years of professional experience in heritage, urban design and planning into her passion for heritage conservation consulting,

Lets get started!

Ulrich Consulting is on a mission to help small and medium-sized cultural institutions like yours to cultivate the relationships and resources they need to thrive and inspire creativity, strengthen social and cultural connections, and create inclusive change in their communities. 

Partner with us to create positive change in your community.
Contact us today to get started.

OUR LATEST PUBLICATION

The Social Museum

REIMAGINING MUSEUMS AS AGENTS OF SOCIAL CHANGE

In the ever-evolving landscape of cultural institutions, there's a growing recognition of the need for museums to adapt and innovate to remain relevant in today's society. In our new guide book, The Social Museum: Reimagining Museums As Agents of Social Change, we provide a comprehensive overview of the Social Museum model and its principles, guiding readers through the process of adopting and implementing this transformative approach to building stronger, more inclusive communities.

With over 15 years of experience in adapting and implementing the Social Museum model with cultural organizations of all sizes, our team at Ulrich Consulting has seen firsthand the transformative power of this approach. Contact us to learn how we can help you adapt this model to your organization unique needs.

Our Library

Our curated shop of ebook publications
and growing library of FREE articles, tools and toolkits supports the needs of the cultural sector in their journey of creating transformative community change.

Ulrich Consulting believes in fostering inclusive communities.
We are queer owned and operated.